The 1984 Apple Commercial

[archerships]

http://www.curtsmedia.com/cine/1984.html

I found this part amusing:

In keeping with industry tradition, Chiat/Day paid $10 to run 1984 in the 1:00 A.M. sign-off slot on December 15, 1983, at a small television station (KMVT, Channel 11) in Twin Falls, Idaho, thereby ensuring that the commercial would qualify for that year's advertising awards.

So, the only other time the 1984 ad was shown on network televison was on my hometown TV station, no doubt chosen because it was the most podunk station they could find.

Comments

[pentomino.livejournal.com]

I wonder what was airing right before the commercial aired.

I'd just like to imagine staying up late one day watching a Star Trek rerun and then there's a consignment furniture ad, then Rex Kwon Do, and then Apple introduces the Macintosh.

[crasch.livejournal.com]

I wonder what was airing right before the commercial aired.

If memory serves, KMVT typically ran reruns of M*A*S*H before sign off.