Cog

[archerships]

Via jwz

An amazing new Honda commercial. Note, except for one splice, the entire commercial was shot in one take. It took 606 takes to get it right.

http://www.boardsmag.com/screeningroom/commercials/581

(Quicktime. Survey question required--pretend you're in the industry)

Comments

[zendifferential.livejournal.com]

*so* incredible. i had no idea it was all done for real until after having seen it - it was impressive when i thought it was cg!

[perfection1144.livejournal.com]

Wow. That's incredible that it was a real set up. I never would have guessed they actually did that.