http://query.nytimes.com/search/restricted/article?res=F00816F6385B0C738EDDAC0894DC404482
May 20, 2004, Thursday
CIRCUITS
In the Era of Cheap DVD's, Anyone Can Be a Producer
By PETER WAYNER (NYT) 1638 words
IN the fall, on the Monday after each University of Texas football game, the university's athletic department produces a bulk mailing for the post office: DVD's containing a complete video of the game, interviews with the coaches and other features.
There may be more college football on television than ever before, but even so, schools like Texas with prominent football teams can't count on reaching a national audience every Saturday. So the university offers DVD's of its 12 games as a $300 package; so far about 300 fans around the country are subscribers.
( Read more... )
May 20, 2004, Thursday
CIRCUITS
In the Era of Cheap DVD's, Anyone Can Be a Producer
By PETER WAYNER (NYT) 1638 words
IN the fall, on the Monday after each University of Texas football game, the university's athletic department produces a bulk mailing for the post office: DVD's containing a complete video of the game, interviews with the coaches and other features.
There may be more college football on television than ever before, but even so, schools like Texas with prominent football teams can't count on reaching a national audience every Saturday. So the university offers DVD's of its 12 games as a $300 package; so far about 300 fans around the country are subscribers.
( Read more... )