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Hollywood's Star Power Failure
2003-08-04 03:45 pmhttp://www.forbes.com/2003/06/18/cx_da_0619stars.html
Hollywood's Star Power Failure
Dan Ackman, 06.19.03, 6:30 PM ET
NEW YORK - Celebrities may sell magazines, but they don't sell movie tickets. A year ago, we postulated that movie stars are vastly overrated in terms of their box office clout. Now, we've got statistical proof: Our study of more than 200 recent films revealed that fewer than half of the highest-grossing hits featured a star.
( Read more... )
Hollywood's Star Power Failure
Dan Ackman, 06.19.03, 6:30 PM ET
NEW YORK - Celebrities may sell magazines, but they don't sell movie tickets. A year ago, we postulated that movie stars are vastly overrated in terms of their box office clout. Now, we've got statistical proof: Our study of more than 200 recent films revealed that fewer than half of the highest-grossing hits featured a star.
( Read more... )